Certified Seller Advocates
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Have Access to the #1 Marketing Tool Which Traditional Agents Can No Longer Access
Sell Fast to More Motivated Buyers
Minimize or Eliminate Agent Compensation Legal Risk
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John McConni-
Attorney and Broker Licensed in California
For Agents
- Here's some stuff
For Home Sellers
- Here's some stuff
For Attorneys
- Here's some stuff
Our Reason to Be
Certified Sellers Advocate was founded in response to recent changes in National Association of Realtors® (NAR) rules, which have created new challenges for real estate professionals and home sellers alike. The ability to broadcast unilateral offers of compensation—a key part of selling homes for top dollar in both up and down markets - has become more complex since the Dept of Justice has become involved in Class Actions Suits against the National Association of Realtors, Multiple Listing Services and National Brokerage Franchises.
Recognizing the need for greater protection and clarity in these transactions, our founder, a seasoned Real
Estate Broker, and attorney, established Certified Seller Advocate. With over three decades of legal experience since becoming an attorney in 1991, and nearly two decades as a licensed broker since 2004, our founder has a deep understanding of both the legal and practical aspects of real estate.
Our mission is to empower real estate professionals with the tools and knowledge they need to navigate these new regulations confidently and to provide home sellers with the highest level of protection and service. By teaming up with experienced attorneys, Certified Seller Advocates are uniquely qualified to handle the intricacies of offering buyer agent compensation in a legally compliant and ethically sound manner.
At Certified Seller Advocate, we believe that every home sale should be handled with the utmost professionalism and care, ensuring that sellers can trust their transaction is in capable hands.
What We Offer Home Owners
Introduction to a local Listing Agent in Your Area who is Empowered properly sell your home for top dollar Rather than Incapacitated by the New Realtor rules
When you choose to work with a Certified Seller Advocate, you’re entrusting your home sale to a certified expert who goes above and beyond to protect your interests. Our Certified Seller Advocates offer:
Legal Expertise and Protection: Benefit from the unique partnership between our certified agents and experienced attorneys. We ensure that all offers of compensation are made in full compliance with California law, providing you with the legal safeguards necessary for a smooth and secure transaction.
Transparency and Trust: Certified Seller Advocates are committed to transparency in every step of the home selling process. You’ll receive clear communication and honest guidance, helping you make informed decisions.
Market Advantage: By working with an advocate who understands the latest market dynamics and legal requirements, you’ll gain a competitive edge, positioning your property effectively to attract qualified buyers.
Peace of Mind: Rest easy knowing that your sale is being managed by a professional who is fully equipped to handle the complexities of modern real estate transactions, offering you the confidence and peace of mind you deserve.
What Being a Certified Seller Advocate Can Do For Licensed Real Estate Agents
As a Real Estate Agent, joining the Certified Seller Advocate program gives you access to exclusive tools and training that set you apart in the competitive real estate market. Here’s what you can expect:
Comprehensive Legal Support: Gain access to custom legal forms and expert guidance on broadcasting offers of compensation, ensuring you’re fully compliant with the latest NAR rules and California laws.
Certification and Credibility: Elevate your status in the industry by becoming a Certified Seller Advocate, a designation that signals your commitment to excellence and legal expertise.
Client Education Resources: Equip yourself with professional videos, guides, and educational content that you can share with your clients, helping them understand the complexities of the selling process and why working with a certified expert matters.
Marketing and Automation Tools: Leverage advanced marketing and automation tools, including our exclusive GoHighLevel snapshot, to streamline your workflow, attract more clients, and close deals more efficiently.
Ongoing Training and Support: Stay ahead of industry changes with access to continuous training, updates, and support from our team of real estate and legal professionals.
What We Offer Real Estate Brokerages
Benefits Include:
The most obvious benefit could be the potential to far more income to your team since your listing agents will be able to broadcast unilateral offers of compensation to real estate agents including your buyer agents.
Exclusive Training Sessions: for your agents to maximize the benefits of the Certified Seller Advocate program across your entire team.
Dedicated Customer Support:
Onboarding Assistance
Co-Branded Marketing Materials and Marketing Assets:
Exclusive Webinars and Events
Performance-Based Rewards
What We Offer Attorneys
At Certified Seller Advocate, we recognize the critical role that legal expertise plays in real estate transactions. We are looking to expand our network by partnering with experienced real estate attorneys from across the country who share our commitment to protecting homeowners and elevating industry standards. Here’s how you can benefit by joining our team:
Expand Your Practice: Partnering with Certified Seller Advocate allows you to expand your legal practice into new territories, offering specialized real estate services that are in high demand. By aligning with a trusted, nationwide brand, you can attract more clients and enhance your reputation in the real estate community.
Collaborative Network: Join a network of like-minded professionals who are committed to excellence in real estate law. Collaborate with other top-tier attorneys and certified agents to share knowledge, resources, and best practices that can enhance your legal practice.
Exclusive Access to Clients: Gain access to a steady stream of potential clients through our Certified Seller Advocate program. Homeowners and Realtors® alike seek our services for the legal protection and expertise we provide, offering you new opportunities to grow your client base.
Customized Software Tools and Resources: Utilize our proprietary legal forms, templates, and educational resources designed specifically for real estate transactions.
Join a Mission of Integrity: As part of our team, you’ll contribute to a mission that prioritizes transparency, legal compliance, and consumer protection in real estate. In our opinion this is our chance to make a meaningful impact by helping to shape the future of the residential real estate industry.
Our Team
John McConnin
John McConnnin is a seasoned professional with over three decades of experience in the legal and real estate industries. As both a licensed attorney since 1991 and a real estate broker since 2004, John brings a unique and powerful combination of expertise to every transaction. His deep understanding of real estate law, coupled with his extensive experience in the market, allows him to provide unparalleled guidance and protection for his clients.
Driven by a passion for client advocacy and a commitment to ethical practices, John founded the Certified Seller Advocate program to empower real estate professionals with the tools and knowledge they need to navigate the complexities of today’s market. His mission is to ensure that every home sale is conducted with the highest level of professionalism, transparency, and legal integrity.
Whether working with homeowners, Realtors®, or fellow attorneys, John is dedicated to upholding the highest standards of the industry, making him a trusted leader and advocate in the field.
Phil Mills
Phil Mills is a seasoned Realtor® with a wealth of experience in both the California and Arizona real estate markets. Over the years, Phil has not only successfully guided countless clients through the buying and selling process, but he has also honed his skills in property renovation and restoration. His hands-on experience in transforming properties provides him with a unique, practical perspective that goes beyond traditional real estate transactions.
Phil’s expertise in property renovation and his deep understanding of market dynamics make him a valuable asset to the Certified Seller Advocate program. By leveraging his skills, Phil plays a crucial role in enhancing the program for both Realtors® and lawyers. His insights into property improvements and market positioning help Realtors® present properties in the best light, ensuring that they achieve the highest value for their clients.
For lawyers involved in the program, Phil’s practical knowledge and experience in real estate transactions offer a grounded perspective that complements legal strategies. His ability to bridge the gap between the legal and real estate worlds ensures that the Certified Seller Advocate program is not only legally sound but also practically effective in the market.
As a key contributor to the Certified Seller Advocate initiative, Phil is committed to raising the standards of service and professionalism. His dedication to empowering both Realtors® and lawyers through his unique skill set ensures that the program delivers exceptional value to all participants, ultimately leading to better outcomes for homeowners.
Kevin McConnin
Kevin McConnin is a dedicated and driven individual who recently graduated from high school, where he made a name for himself as a standout golfer. Kevin’s passion for the sport led him to an impressive achievement, winning his high school league championship by shooting an incredible five under par.
Now, as he embarks on his academic journey at San Diego State University, Kevin will be bringing the same level of commitment and focus to his role in customer service with the Certified Seller Advocate program. His experience in competitive sports has taught him the value of perseverance, attention to detail, and teamwork—all of which he applies to ensure that clients receive the highest level of service.
Balancing his love for golf with his studies and part-time work, Kevin is excited to contribute to the Certified Seller Advocate team, offering a friendly and helpful presence for both Realtors® and clients alike.
FAQS
Why Can't Agents Broadcast Unilateral Offers of Compensation without an Attorney on the Team?
Answer: The most basic answer is the the California Association of Realtors removed all forms a listing agent could use to address this issue with buyers agents. Due to recent changes in industry regulations and increasing scrutiny from the Department of Justice (DOJ), we believe agents are no longer authorized to unilaterally broadcast offers of compensation to buyer’s agents without proper legal oversight and documents. The concern is that such practices could lead to steering, where agents might favor certain properties based on the compensation offered rather than the client’s best interest. In California, while it’s still legal to offer compensation, it must be done with the correct legal forms and safeguards in place to ensure compliance with both state and federal laws.
Is it still legal to offer compensation to buyer’s agents in California?
Answer: Yes, it is still legal to offer compensation to buyer’s agents in California. However, the process has become more regulated to ensure transparency and fairness. To legally broadcast these offers of compensation, the correct legal forms and disclosures must be used, and these should be prepared in consultation with or by an attorney. This ensures that all parties are protected and that the transaction complies with current legal standards.
How can an attorney help with broadcasting offers of compensation?
Answer: An attorney can provide the necessary legal oversight to ensure that offers of compensation are made in a way that is compliant with current regulations. They can prepare the required legal forms and disclosures, ensuring that everything is documented correctly to protect both the seller and the agent. Additionally, an attorney can offer guidance on how to navigate the complexities of these transactions, reducing the risk of legal issues and ensuring that the process is transparent and fair for all parties involved.
What are the risks of not using proper legal forms when offering compensation in the proper manner with the proper forms
Answer: Failing to use the proper legal forms when offering compensation can expose agents and their clients to significant risks, including potential legal disputes, fines, or even the invalidation of the transaction. Without the correct documentation, there is a higher risk of accusations of steering or other unethical practices, which could lead to grievances or legal action. Using the proper forms prepared by an attorney helps mitigate these risks and ensures that the transaction is legally sound.
How does the Certified Seller Advocate program assist with compliance?
Answer: The Certified Seller Advocate program equips agents with the tools, forms, and legal support needed to navigate the complexities of broadcasting compensation offers in compliance with California law. By partnering with experienced attorneys, the program ensures that all legal aspects of the transaction are handled correctly, reducing the risk of legal issues and enhancing the agent’s ability to serve their clients effectively.
Get In Touch
Email:
Address Office: 11440 West Bernardo Court, San Diego CA 92127
Assistance Hours:
Mon – Sat 9:00am
Sunday – 8:00pm
Email:
Phone: (760) 896-4663
Address Office: 11440 West Bernardo Court, San Diego CA 92127